Welcome to my Production Diary

I often get asked, "What does a producer do?" Obviously, I produce. Mostly, this looks like me sitting in front of my Mac at Starbucks looking worried or deep in thought.
This blog should help you understand better what a producer does, as I chronicle my adventures on and off set.
-Chris

Sunday, November 16, 2008

The Chase

My third Doritos Super Bowl Commercial is online!!!!
Please check it out at www.crashthesuperbowl.com






Director: Chris Armstrong
Actors: Melissa Disney, Braxton Davis, Jeremy Searle, and Snowball
Production Company: Resolve Entertainment
Producers: Chris Roberts, Aaron Matthew Kaiser
Filmed with a RED ONE Digital Cinema Camera

This was the first commercial that we shot for the competition. And my first time working with trained animals.

Feel free to pass this link on to your friends!
http://www.crashthesuperbowl.com/#/gallery/video/1256/

Girl Fight

My second Doritos Super Bowl Commercial is online!!!!
Please check it out at www.crashthesuperbowl.com






Director: Wes Llewellyn with Ryan Mooney
Actors: Katie Eischen, Bethany Levy , Lonnie Colón, and William Spacer
Production Company: Resolve Entertainment
Producers: Chris Roberts, Aaron Matthew Kaiser
Filmed with a RED ONE Digital Cinema Camera

This was the second commercial that we shot for the competition and presented a fun challenge in shooting the fight sequence. The slow motion footage was shot at 120 FPS.

Feel free to pass this link on to your friends!
http://www.crashthesuperbowl.com/#/gallery/video/1244/

Saturday, November 15, 2008

The Bold Burglar

My first Doritos Super Bowl Commercial is online!!!!
Please check it out at www.crashthesuperbowl.com






Director: Brad Bosley
Actors: Jeff Lorch, James McMann (Pushing Daisies)
Production Company: Resolve Entertainment
Producers: Chris Roberts, Aaron Matthew Kaiser
Filmed with a RED ONE Digital Cinema Camera

This was the third commercial that we shot for the competition and a great experiment in shooting low-light scenes.

Feel free to pass this link on to your friends!
http://www.crashthesuperbowl.com/#/gallery/video/1146/

Thursday, November 13, 2008

Drinking the RED cool-aid

I know that I have been on the fence for a long time about the RED camera (now cameras). But now that I am nearly finished with post on my Doritos Commercials (which were shot on the RED One) and with the announcement today of the NEW specs for EPIC and SCARLET, I have to say I really like the RED camera. Even this last weekend while I was shooting Precepts Motorsports pre-run the Baja 1000 for a reality show presentation, I was wishing that I had a SCARLET to shoot on.
I'm not the only one drinking the cool-aid; earlier this afternoon I was discussing current projects and eating yogurt with my good friend and cinematographer Paolo Cascio, who has been fairly anti-RED since it came out. However, he just shot a PSA on RED for Tyler Perry and is very happy with how the shoot went and how amazing the footage is. You can see the PSA on his website under the "Cinematography Reel" www.pchollywood.com
We both agreed (from a producing and operator/technical standpoint) you have to approach a RED shoot like a film shoot. It truely is a "Digital Cinema Camera" not a video camera. If you try to schedule a video shoot, you will be very upset when you get behind schedule on your first day. Not to mention that when you get to post, the process is not as easy as popping in a P2 card and opening the log and transfer window. Like I just said, imagine it's film, only you dont have to ship it out to a lab for transfer, the first part of your post process is doing the work of the lab - and this is also where you start saving money because you can get these beautiful dalies in the comfort of your favorite edit suite.

Brandon Lippard Opperating the RED ONE Digital Cinema Camera for Doritos Spec Commercial